Holiday Music is Back on MIX 97.3
FOR IMMEDIATE RELEASE
THE HOLIDAYS ARE HERE! MIX 97.3 (WKWK-FM) FLIPS THE SWITCH TO 24/7 HOLIDAY MUSIC.
WHEELING, WV – November 6, 2025 – Get ready to deck the halls, Wheeling! Mix 97.3, the Ohio Valley's only Lite Rock station, is thrilled to announce the highly anticipated, official return of round-the-clock holiday music, presented by The Health Plan, Panhandle Cleaning and Restoration, and the Wheeling Area Chamber of Commerce.
The festive season has arrived on the airwaves as MIX 97.3 fully embraces the spirit of the holidays, becoming the region's dedicated home for continuous Christmas cheer. Listeners can now tune in to experience their favorite classic and contemporary holiday hits, 24 hours a day, seven days a week, through Christmas Day.
"The demand for holiday music in the Ohio Valley is always incredible, and we are ecstatic to be the station that delivers that joy," said Craig Bommer, President of iHeartMedia Wheeling. "Switching to an all-holiday format is an annual tradition that truly signals the start of the most wonderful time of the year for so many families here."
From timeless classics by Bing Crosby and Mariah Carey to modern hits from artists like Michael Bublé, MIX 97.3 will provide the perfect soundtrack for holiday gatherings, decorating, and everything in between. The station's regular lineup, featuring beloved hosts like Murphy, Sam & Jodi in the mornings and Delilah at night, will continue to bring local news and entertainment while wrapping it all in holiday spirit.
Listeners can enjoy the holiday magic on air at 97.3 FM, online at mix973wheeling.com, or by downloading the iHeartMedia app.
About MIX 97.3 WKWK-FM:
WKWK-FM (97.3 MHz) is an adult contemporary formatted broadcast radio station licensed to Wheeling, West Virginia, and serving the Wheeling–Steubenville area. The station is owned and operated by iHeartMedia, Inc. and is also the flagship station for the Wheeling Nailers hockey broadcasts.